Prior to that, one of the few times Rogan was discussed in mainstream political circles was when outrage among establishment Democrats ensued after Sanders touted a quasi-endorsement from Rogan. The argument was that Rogan’s views are so repellent, bigoted, and anathema to liberalism that no Democratic candidate should be associated with him (this anger was shared by some of Sanders’ own supporters including, reportedly, Rep. The mere suggestion that someone like Rogan could host as prestigious and high-minded an event as a presidential debate prompted condescending scorn from establishment media precincts. Rogan was in the news this week after President Donald Trump favorably responded to a guest’s suggestion that Rogan host a four-hour, sit-down presidential debate between the two candidates. (The only ones he invited on were Bernie Sanders, Tulsi Gabbard, and Andrew Yang.) Why does someone who packs such a big punch in terms of audience size and influence receive so much less media attention than, say, cable news hosts with audience sizes far smaller than his? Presidential candidates certainly recognize Rogan’s importance: All of the major Democratic candidates, according to him, requested to appear on his show. Rogan is rarely discussed in mainstream political and media circles, which raises its own questions. To put that in perspective: The top-rated cable news programs are the Fox News shows hosted by Tucker Carlson and Sean Hannity, and they average between 4 to 5 million viewers, or one-fourth the number of views Rogan’s discussion with Snowden generated. The first time Snowden appeared on his program was last October, and that episode, just on YouTube, has more than 16 million views. The value of his program was quantified in May when the streaming service Spotify paid a reported $100 million for the exclusive rights to broadcast his podcast.Īs one illustrative example of his reach, NSA whistleblower Edward Snowden appeared on Rogan’s program six days ago, and the episode has already been viewed more than 5 million times on YouTube alone. politics, if not the single most influential. Joe Rogan has amassed one of the largest and most influential media platforms in U.S. Today’s SYSTEM UPDATE examining this topic - with guest Shant Mesrobian, former Obama 2008 strategist and author of a recent viral thread on the liberal contempt for Rogan - can be viewed on The Intercept’s YouTube channel.
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